Every. Single. One.
26 million people. A team based in Parramatta. Sounds impossible. We don't care.
THE GOAL
Help every Australian.
Not just Australians in Western Sydney. Not just Australians who earn over $100k. Not just Australians who already know what a mortgage broker does. Every. Single. One.
We're a small team. The goal is enormous. We think that's exactly the right kind of problem to have.
OUR STORY
Frontline Financial Group was built by people who had worked inside the finance industry long enough to know what wasn't working. Clients were being rushed through processes, handed whatever product was easiest to sell, and sent on their way. The goal was closing deals — not changing lives.
We started with a different approach. Slow down. Ask better questions. Understand what someone is actually trying to achieve before talking about products or rates. It sounds obvious — but in an industry that runs on volume, it's rarer than it should be.
Frontline Financial Brokers and Frontline Financial Asset Solutions grew out of that same mindset. Two separate businesses, each led by a specialist, each focused on doing one thing really well — and both built around the belief that the right outcome for the client is the only outcome worth working toward.
Most businesses set goals they know they can hit. We set the one that matters. 26 million Australians deserve access to quality finance and accounting. We're going to help as many of them as we possibly can. Starting with you.
500+
Clients Helped
15+
Years Combined Experience
OUR BUSINESSES
We don't try to be everything to everyone. Each business is led by a specialist who lives and breathes their field — so you always get genuine expertise.
Tax and accounting services delivered through TaxFlowAI are provided by E&A Advisory Pty Ltd, Registered Tax Agent.
Mortgage and commercial lending specialists helping Australians find the right home loan, investment loan, or commercial finance to achieve their property goals. We search 30+ lenders to find the option that genuinely fits your situation — at no cost to you.
Car, equipment, and fleet finance specialists helping individuals and businesses acquire the assets they need to move forward. From personal vehicles to full commercial fleets — fast approvals, competitive rates, real expertise.
Fintelligence Award Winner FY25 — Vehicle & Equipment Finance
OUR APPROACH
Before we talk products, rates, or lenders — we talk about you. What are your goals? What does success look like for you? What's standing in the way? Only once we truly understand your situation do we start looking at options.
Book an appointment to visit us at our Parramatta office for a completely free, no-obligation consultation. Bring your goals, your questions, and your situation — we'll take the time to understand exactly what you need and walk you through all available options. No pressure. No cost. No obligation.
We take the time to understand your goals before we explore any options.
We don't stop at the first option. We search until we find the right fit for your specific situation.
Our relationship doesn't end at settlement. We check in, review, and support you as your needs evolve.
WHAT WE STAND FOR
We measure success by the goals our clients achieve — not by how many deals we close or how much commission we earn.
We do the work properly. We take the time. We don't rush clients through a process just to close a deal.
Finance can be complex. We make it simple. No jargon, no confusion — just clear explanations so you can make confident decisions.
We present real choices and explain the difference. You decide what's right for your goals — we make sure you have everything you need to choose.
We move fast when it matters — without ever rushing you or cutting corners on what's important.
We're from this community, we serve this community, and we're committed to helping it thrive.
THE TEAM
Director — Frontline Financial
Accredited Member (FBAA) · Finance Broker
Hassan is Director at Frontline Financial Brokers. He also works as a tax professional with EA Advisory Pty Ltd, where he is developing TaxFlowAI and provides CFO services to small and medium-sized entities with turnover not exceeding $10 million. Hassan has over 4 years of experience working in the accounting and finance industry. Hassan has completed over 500 tax returns and has settled over 20 million in home loans, car loans, and commercial loans throughout his career. Hassan's approach: take the time to understand what the client goals are, then find the best path to get them there.
★★★★★ "Hassan was proactive and professional throughout the process of home loan applications and settlement leading to a successful settlement. Highly recommend his services." — Brendan Piech
Director — Frontline Financial Asset Solutions
Asset Finance Specialist · Award Winner FY25
Fintelligence Award Winner FY25
Sham leads Frontline Financial Asset Solutions with a reputation for getting results others can't. With over 5 years in vehicle and equipment finance, he has settled more than $25 million in car, commercial, and fleet loans and helped hundreds of clients and businesses get funded. He works with 30+ lenders to secure competitive rates and regularly achieves same-day or next-day approvals. His approach: understand the client's goals first, then find the right asset finance solution to get them there — with speed, care, and a track record that speaks for itself.
★★★★★ "Sham was phenomenal. Approved in less than 24 hours." — Mikhail A.
RECOGNITION
Winner — Vehicle & Equipment Finance
Awarded to Sham at Frontline Financial Asset Solutions for outstanding performance in vehicle and equipment finance — recognising exceptional client outcomes, fast approvals, and consistent excellence in asset finance broking.
COMMUNITY
Australia next.
We started in Parramatta. The plan was never to stay small. Every workshop we run, every client we help, every person who finally understands their tax return — that's one more Australian closer to the goal. We've got 25,999,500 to go. Let's get moving.
We offer completely free, no-obligation in-office consultations to anyone who wants to understand their finance options — no commitment required.
We regularly share plain-English guides, tips, and explainers to help our community make sense of mortgages, loans, and finance.
We actively support local Western Sydney businesses, events, and initiatives. Our community is our home.
Book a free in-office consultation at our Parramatta office — no cost, no obligation, no pressure.
Home Loans (Frontline Financial Brokers)
Frontline Financial Pty Ltd is an authorised credit representative (CRN: 575968) of Australian Credit Licence No. 389087, authorised to engage in credit activities.
Asset & Personal Finance (Frontline Financial: Asset Solutions)
Martyn Financial Pty Ltd t/a Frontline Financial: Asset Solutions is an authorised credit representative (CRN: 563350) of Australian Credit Licence No. 511803, authorised to engage in credit activities.